Manchester City announces alliance with an important esports team
The esports continue to grow and attract the most important sports organizations in the world. As an example we have that Manchester City, a Premier League team that is managed by the City Football Group, decided to close an alliance with FaZe Clan, one of the most recognized esports teams.
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According to information from Esports Insider, the point of the alliance is to create new experiences for fans and "gather them in unprecedented ways." Unfortunately, no details have been given on what this will mean in practical terms, but we know that there will be products with both brands and that a training center will be created where members of Faze and Shellzz, a FIFA player representing Manchester City, can practice.
"The alliance with Manchester City creates a powerful opportunity to unite our fans and cultures, on and off the field," said Lee Trink, CEO of FaZe Clan. "FaZe Clan will continue to push the boundaries of gaming and esports by delivering experiences for fans that are meaningful, memorable and surprising."
Video games as a sport!
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