xG - using web3 to grow grassroots football... ⚽

What a journey.

After building a career in sports media - web3 opened our eyes to what could digital ownership. More than just owning highlights of your favourite sports team... (which is great too btw) - we realised that normal every-day players and athletes could benefit from owning their own data - like owning themselves as their own Panini or FIFA UT card.

So in 2022 we set up xG - and raised funding to build the protoype on the Flow blockchain.

In a nutshell, xG Studios is a web3 sports performance brand that enables players to collect their sporting achievements and performances as xG Reward NFTs. These NFTs are stored on the Flow blockchain and can be used to build a history of your playing career. As you collect more rewards, you unlock access to digital and physical products that show what kind of a baller you are. For example, goal-scorers can unlock the exclusive xG Evolve Sneakers, which feature AR try-on functionality.

xG Studios also uses its platform to connect brands with athletes based on their participation stats. This allows brands to reach a new audience of engaged and active athletes.

In short, xG Studios is a company that is using web3 technology to revolutionize the way that we collect and celebrate our sporting achievements.

Here are some of the specific things that xG Studios does:

Creates NFTs for sporting achievements. xG Studios uses official match data to create NFTs for specific sporting achievements, such as goals scored, assists, and clean sheets. These NFTs can be collected and traded by athletes and fans.
Offers a gamified collecting experience. xG Studios' platform adds a gamified layer to the collecting experience by offering rewards for achieving certain milestones, such as winning a match or scoring a goal. This helps to keep athletes engaged and motivated.
Enables access to exclusive products and experiences. xG Studios' platform also provides access to exclusive products and experiences, such as limited edition merchandise and AR try-on functionality. This allows athletes to show off their achievements and connect with other fans.
Connects brands with athletes. xG Studios' platform uses data analytics to connect brands with athletes based on their participation stats. This allows brands to reach a new audience of engaged and active athletes.

As CHat GPT told me: "xG Studios is still a relatively new company, and has the potential to revolutionize the way that we collect and celebrate our sporting achievements. The company's use of web3 technology is particularly promising, as it could allow athletes to own and control their own data in a secure and transparent way."

And more than that - we think xG marks the beginning of a decentralised revolution in enabling grassroots teams to use new tools - like PEAKD and HIVE - to help fund themselves and start to develop the beautiful game in a way that none of the Leagues and Federations we've worked with can even begin to see.

So in a way - but liking and sharing this post - you're starting the journey of giving back to grassroots football teams globally.... so thank you.