Liverpool F.C Kits Now Available in the Meta Avatar Stores: Details

Hello Kopites and friends of Liverpool F.C, there is some exciting news for you. Read along to find out more👇

Although it has been a rough start and bumpy ride for the Reds in the 2022/2023 English Premier League (EPL) football season, other exciting things are happening around Liverpool F.C., the popular English football club, currently 8th in the Premier League.

Interestingly, Liverpool Football Club (LFC) founded in 1892 and owned by the Fenway Sports Group has joined the bandwagon of entities and different businesses to embrace the nascent Metaverse technology. The football club aims to give fans an extra exciting experience while also opening up a new revenue stream for the team.

Liverpool FC Kits Now in Meta Avatar Stores

In a Friday statement, Mark Zuckerberg's company Meta, which offers diverse solutions that give people the power to build community and bring the world closer together announced that Liverpool FC kits are now available in the Meta Avatars Store for purchase.

As written in the announcement

The merchandise collection includes home and away kits, in addition to a pair of LFC-label lifestyle looks.

The merchandise is available today in the Meta Avatars Store in the US, Canada, Mexico, and Thailand, as well as in Spain, Italy, and the UK, where we recently introduced the Meta Avatars Store."

Therefore, fans and supporters of the Merseyside Reds can now adorn their Meta Avatar with their preferred Liverpool F.C complete kits to further show team spirit and support for the long-standing football club based in Liverpool, England.

In other words, showing support for Liverpool as a fan has now advanced to the metaverse. In the same way, fans get kitted with the club's jerseys to watch matches at the stadium or flaunt the team, fans can also dress their Meta Avatars with the LFC brand.

According to the announcement, the debuted collection of virtual Liverpool Football Club jerseys are only available for purchase in the Facebook, Messenger, and Instagram Meta Avatars Store. It is said that later this year, the Reds home and away kits will also be available in virtual reality (VR).

It is worth noting that Liverpool Football Club (LFC) is the first football club to have digital and metaverse versions of team kits. The move to the metaverse is because the nascent technology is gaining higher adoption by the day and it is believed that the metaverse technology will unlock exciting new business opportunities for the sports industry.

Liverpool is striving to take advantage of the innovation to grow their revenue and also give fans a new way to promote as well as show their allegiance to the club.

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Liverpool's Season So Far

It has not been a very exciting football season for Liverpool fans as Jurgen Klopp's team has performed poorly in this early stage of the 2022/2023 Premier League showdown. At the time of writing, Liverpool is in the 8th position.

The only outstanding thing achieved by the Reds in the league this season is defeating Pep Guardiola's Manchester City at Anfield, with the scoreline reading 1:0. The lone goal came courtesy of a classic finish by Mohammed Salah, assisted by the goalkeeper Alisson Becker.

However, in the UEFA Champions League, Liverpool FC has been top-notch, and the fans are hoping that they scale through in the competition.