Based Sports Stars are the Chads We Need

To truly change the culture you need to target not the masses but the elites. It is the elites who drive culture and influence the masses. This includes the elites of every field: politics, media, universities, entertainment, Hollywood movies, television, music, sports, book publishing, and social media influencers. To change the culture and make it more based, the goal should be to make the people at the top levels of those culture-creating institutions more based—either by red-pilling those who currently hold the positions, or by getting new based people into those positions. Once based elites lead cultural institutions, the normie masses will follow.

Where to begin? Certain institutions like universities and traditional news media outlets will be more difficult to change because they tend to be more deeply embedded in the woke culture. They are the heart of the Cathedral, the true-believers in “Progress,” which is the core of the rot of society. The news media and universities will be the most difficult to reform or infiltrate, therefore they must be replaced with alternate institutions (which is already happening). As for the other areas of culture, there is hope for a “vibe shift.”

Hollywood is ripe for the picking. Convince some of the movie stars who play the parts of “big tough guys” to become the Chads they pretend to be—or at least get them to pretend to be Chads in real life, rather than weakly virtue-signaling to the woke Left. Star actors have the clout to make based movies that could be massively influential in shifting the culture. But the problem is that Hollywood itself is extremely woke, and financiers/gatekeepers will fight aggressively to prevent such a figure from creating anti-woke movies or prevent those movies from becoming popular. (Such as they have done to John Milius and Mel Gibson.) It is still worth trying, as movies are the most impactful industry on culture. As Bronze Age Pervert said, “Movies are the golden key to the minds of the many. What Mel Gibson does is worth a thousand books or ‘activisms’ for your side.”

Luckily there is another industry that may be easier to infiltrate: to train and convince the currently embedded elites to become based and red-pilled, so they can influence their legions of fans to do the same. That is the sports industry. Of course I’m not talking about the sports media industry, which is just as hopelessly blue-pilled and progressive as the regular news media. I’m talking about red-pilling the actual athletes.

To become based and red-pilled is to essentially transform from a soyboy into a Chad. Current society is full of soyboys and in need of more Chads. Who are the closest things to Chads in today’s society other than professional athletes? They are the biggest and strongest physical specimens. They perfectly represent the ideal Chad in their bodies—the same goes for many Hollywood actors. But because Hollywood is so woke, action movie stars become soyboys in their minds despite looking like Chads.

Like Hollywood, sports media is extremely left-wing and progressive, and they have a certain power over athletes, teams, leagues, and their sponsors, by pressuring them to adopt woke causes. (Such as the NBA printing BLM all over their courts in 2020 or making NHL players wear "pride" jerseys in 2023.) However, many athletes themselves are not especially left-wing or progressive. In fact, many if not most professional athletes are devout Christians. There is an extreme discrepancy between the percentage of Christians in the NFL, MLB, NHL, and NBA versus the percentage of Christians in the news media who cover those athletes. Sports journalists are predominantly atheists and mock the idea of athletes thanking God after wins or praying after touchdowns. Tim Tebow was a joke to sports journalists while sports fans adored him.

I would suspect that there are quite a few athletes who are secretly right-wing in their views, but they are afraid to admit so publicly because of the inevitable media backlash and smear campaigns that will be launched against them, attempting to get their sponsors to drop their endorsements and pressure their teams to cut them (see Kyrie Irving liking the wrong posts on Instagram or Orthodox Christian hockey players who refused to wear "pride" jerseys). Athletes are typically not very intellectual, which can be both a plus and a minus. They do not read books or long internet think-pieces, and they might not be very aware of politics and the intricacies of the culture war that is happening. Many would rather avoid it altogether. This is understandable, but the culture war is nevertheless coming for them—which makes athletes ripe for red-pills and creating a new based elite.

If you can get a book like Bronze Age Mindset into the hands of a star athlete who is more powerful than the teams and the media (or BAP's podcast into their ears), then it would be a truly momentous event in changing the culture. That athlete can then transmit BAP’s ideas to his athletic peers. A based revolution will commence inside locker rooms as athletes stand up united against the woke press. With strength in numbers, the corporate sponsors will have no choice but to support the athletes. Much to the media’s chagrin, sports leagues can make money without the press, but they cannot make money without star athletes.

Some athletes currently stand up to the press, such as Kyrie Irving, Aaron Rodgers, Jonathan Isaac, and Novak Jokavic, but they are not exactly as based as BAP. Some are red-pilled on certain issues, but they lack the intellectual understanding to adequately fire back against the journalists who attack them. This was most evident with Kyrie Irving, who likes to share controversial things on social media, but when confronted by the press, he is unable to defend himself and debate them directly. Irving and other such athletes should still be commended for the stands they take, and hopefully by withstanding the grenades from the media and surviving they will inspire many more athletes to follow. But as of yet, based athletes are still too few and far between.

The key is to have multiple based athletes in every major sport: baseball, basketball, football, hockey, golf, soccer, NASCAR, tennis, etc. They must be star athletes at the top of their sport, and they must be openly based, defying the Cathedral and progressive narrative. It used to be common for star athletes to remain apolitical (“Republicans buy sneakers too,” as Michael Jordan once famously said), but that has changed in recent years as many stars like LeBron James proudly speak up for progressive causes. To combat them, star athletes of equal standing must speak up for conservative/libertarian causes. Many brave heroes (such as Kyrie Irving) did just that in the face of vaccine mandates. Hopefully that was the start of a trend into other culture war issues.

A media attack on a based athlete would backfire because clips of the athlete owning the journalist would go viral on social media, influencing countless others to think the same way. It would likewise set an example for fans of what to say if they get attacked by friends or coworkers for similar anti-progressive opinions. Jonathan Issac of the Orlando Magic schooled woke journos about BLM and Covid—though he isn’t the biggest name (and he was out injured that entire season). If only Kyrie Irving could speak as eloquently as Issac (and became red-pilled about BLM like him). The NFL needs to be the primary battleground for this movement, as that is the biggest American sport, and the league is composed of many southern Christians (both players and fans) who are more right-leaning politically.

Most currently based (or half-based) pro athletes are afraid to speak up because they will lose sponsors, fans, and money if they do so. Most corporations (including the sports leagues themselves) currently cradle to the Cathedral. But if more athletes, particularly the superstars of the sports, spoke up, there would be true power in numbers. Nike can easily afford to drop Kyrie Irving when there are a dozen other NBA superstars without baggage to sponsor. But the corporate sponsors could not afford to drop all their big stars. Corporations would be forced to become at the very least apolitical—endorse non-woke athletes without condoning or deriding their political beliefs, creating a separation of Church and Capital. If the cultural tides turn, corporations will start sponsoring openly right-wing athletes, which would only turn the tides further.

A based revolution in the sports world would inspire Hollywood actors to do the same. This would in turn influence and inspire their fans, the masses. Based sports stars may be the key to defeating woke capital. Once star athletes become Chads in both body and mind, millions of their normie fans will emulate them. Many on the dissident right view professional sportsball and fandom as a waste of time—and perhaps there are better things for fans to be doing with their time. But the fact that so many people, especially young impressionable people, devote their lives to sports fandom presents an enormous opportunity for based sports stars to change the culture.