Cryptocurrency and Sports: More Partnerships And Sponsorships
Cryptocurrency is becoming inevitable in a way I can’t consider the adoption gradual anymore. We are now seeing lots of sport teams collaborating with cryptocurrency exchanges and this is expanding the amount of people knowing and adopting cryptocurrency. At least these sport teams are seeing the future of cryptocurrency and they believe in it. Unlike some naive ignorant people that decided to dedicate their time and lives into antagonizing cryptocurrency. I love the idea that these sport teams are being paid their partnership or sponsorship fees in crypto. Some of them have decided to hold their cryptos and add them to their balance sheets,this is impressive.
Crypto.com and FTX have been working so hard in making this a reality. In august a Dutch football club which is known as PSV, partnered with a crypto exchange platform called Anycoin Direct and decided to hold their bitcoin in the balance sheet. They recently announced this, this will definitely boost their fans confidence in cryptocurrencies. This is just the beginning, am very sure that these exchanges are coming for the whole world and make sure the world has no other choice but accept this new life changing opportunities. source
Just few days ago crypto.com partnered with a London based e-sport company, Fnatic to have their logo on their players jersey, the basket ball team Philadelphia 76ers is the latest to have a deal with the company. If you are fan of the basket ball game, be ready to see the crypto.com patch logo on all their jerseys. The crypto company’s logo is expected to be advertised by the NBA team on most of their platforms. These include their court, social media and most importantly their jerseys. Crypto.com is also going to be releasing NFT collectibles of these sport companies they are partnering with in their NFT market place. Although lately we haven’t seen the price of the crypto.com native token, CRO, going up due to this acquisition, but I believe with time it’s going to happen. Just as we the FTX native token FTT. source
FTT has hit All Time Highs after its acquisitions and partnerships because these partnerships and acquisitions brought in new customers. The progress of the token is highly dependent on the progress of the exchange. The more people use the exchange, the more the token gains value.
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