El Real Madrid es un poderoso ejemplo de estrategias a mediano y largo plazo. Para los que recuerdan aquella era de los galácticos, lo recordaremos con mucho cariño, pero con la realidad de que tantos jugadores de talla mundial no lograron colocar en las vitrinas del Real Madrid muchos títulos. Luego de aquella final de Champions en Glasgow, en donde uno de aquellos galácticos, Zinedine Zidane realizaba una volea que se convirtió en uno de los mejores y más recordados goles para el club blanco, lo cierto es que no hubo mucho movimiento en las vitrinas luego de eso, sin embargo, el objetivo de Florentino Pérez era algo más allá del resultado deportivo que por supuesto prevalecía, era un cambio de estrategia a largo plazo.

El Poder del Marketing

Es muy diferente ser patrocinador de un club con jugadores que casi nadie recuerda sus nombres, a jugadores mundialmente reconocidos y admirados. Zidane, Beckham, Owen, Ronaldo, Roberto Carlos, Raúl, Casillas y Figo eran los nombres más mediáticos del mundo futbolístico en aquellos días, todos en un solo equipo, lo que significaba que el equipo podría subir el precio por el patrocinio y demás alianzas que convergen en este tipo de negocios. Un movimiento bastante riesgoso porque ciertamente no fueron muy baratos para las finanzas de aquellos días, pero que lograron asentar las bases de una maquinaria de marketing estupenda.

Source

El marketing, patrocinadores, derechos de transmisión de televisión, la mercancía vendida, e incluso el propio Estadio Santiago Bernabéu es sinónimo de ganancias, todo esto se suma a las ganancias obtenidas a nivel deportivo, lo que lo vuelven un club con una estrategia extraordinaria a nivel financiero.

Este club ha seguido esa misma línea estratégica alcanzando a grandes jugadores a lo largo de las últimas décadas, fichando a Cristiano Ronaldo, Kaká, Bale, Benzema, entre otros grandes jugadores que al mismo tiempo eran nombres mediáticos, lo que suponía un gran beneficio tanto desde el punto de vista futbolístico como en marketing.

Estadio Santiago Bernabéu

Con la remodelación del mítico estadio del Real Madrid, han conseguido muy buenas oportunidades de ingresos, un claro ejemplo son los conciertos que se llevan a cabo en el estadio gracias a la capacidad tecnológica de guardar el césped por debajo del suelo, lo que hace posible un aforo masivo de personas, más de 270 mil personas asistieron a los conciertos de Karol G, lo que resulta un ingreso de 18 millones de euros, por este evento totalmente ajeno al futbol. Seguramente no será el último evento masivo en este estadio, por lo que es un buen negocio para el Real Madrid.

Source

Derechos de Imagen de los Futbolistas

En el Real Madrid, los jugadores suelen negociar contratos con los patrocinadores con un 50% en beneficio propio y el otro 50% en beneficio al club merengue, en el caso de las grandes estrellas como Vinicius Jr., Jude Bellingham y ahora Mbappé, suelen acordar un porcentaje un poco más favorable al jugador.

Venta de Jugadores

El Real Madrid es reconocido por su buen manejo de recursos al momento de comprar o vender jugadores, uno de los ejemplos más cercanos es el acuerdo que ha llegado el japonés Take Kubo, quien puede que ser fichado por el Liverpool, a pesar de que este jugador no se encuentra en la plantilla del Real Madrid, conserva el 50% de su ficha, por lo que de un posible pago de 60 millones de euros, el Real Madrid obtendría 30 millones, números redondos para el conjunto merengue.

Source

Ejemplo de Gestión

Definitivamente, el Real Madrid es un gran ejemplo de gestión de un club de fútbol, batiendo el récord en cuanto a ingresos, teniendo una estrategia a largo plazo que hasta el momento le colocan como uno de los clubes más importantes del mundo del fútbol.

Gracias por tu lectura, hasta la próxima

[English Version]

I like finance and the world of football, from time to time I look for some news that is related to these topics, after all, football can be seen as big business, which I think is wonderful, as long as it does not affect the sporting development and the health of the players themselves. We are looking at an interesting record for a club's revenue, reaching €1 billion is definitely a titanic task for a football club, and the first to reach this figure is Real Madrid.

Source

Real Madrid is not only an example from a sporting point of view, but also from a managerial point of view and as a fully structured business that strategically grows bigger and bigger, it is an interesting perspective that even attracts the eye of those who love finance.

When I was introduced to football on a small pitch near my home with some friends, I instantly fell in love with the sport. After experiencing playing it, I could appreciate watching it from the screen, back then it was the era of the galacticos, for any child it was impressive that in the same club you could find all those great players, however, more than 20 years later I begin to understand that it was a strategy that started in those days, but at the time of this writing it is reflected in a revenue volume of €1 billion.

Source

Real Madrid is a powerful example of medium and long-term strategies. For those who remember that era of the Galacticos, we will remember it with great fondness, but with the reality that so many world-class players failed to put many titles in Real Madrid's trophy cabinet. After that Champions League final in Glasgow, where one of those galacticos, Zinedine Zidane made a volley that became one of the best and most remembered goals for the white club, the truth is that there was not much movement in the showcases after that, however, the goal of Florentino Perez was something beyond the sporting result that of course prevailed, it was a change of strategy in the long term.

The Power of Marketing

It is very different to be a sponsor of a club with players that almost nobody remembers their names, than to be a sponsor of world famous and admired players. Zidane, Beckham, Owen, Ronaldo, Roberto Carlos, Raul, Casillas and Figo were the biggest names in the football world in those days, all in one team, which meant that the team could raise the price for sponsorship and other alliances that converge in this kind of business. Quite a risky move because they certainly weren't very cheap for the finances of those days, but they managed to lay the foundations of a terrific marketing machine.

Source

Marketing, sponsors, television broadcasting rights, merchandise sold, and even the Santiago Bernabéu stadium itself are synonymous with profits, all of which add up to a club with an extraordinary financial strategy.

This club has followed this same strategic line reaching great players throughout the last decades, signing Cristiano Ronaldo, Kaká, Bale, Benzema, among other great players that at the same time were media names, which meant a great benefit both from a football and marketing point of view.

Santiago Bernabéu Stadium

With the remodelling of the mythical stadium of Real Madrid, they have achieved very good income opportunities, a clear example are the concerts that take place in the stadium thanks to the technological capacity to keep the grass under the ground, which makes possible a massive capacity of people, more than 270 thousand people attended the concerts of Karol G, which results in an income of 18 million euros, for this event totally unrelated to football. Surely it will not be the last massive event in this stadium, so it is good business for Real Madrid.

Source

Footballers' Image Rights

At Real Madrid, players usually negotiate contracts with sponsors with 50% for their own benefit and the other 50% for the benefit of the Merengue club, in the case of big stars such as Vinicius Jr, Jude Bellingham and now Mbappé, they usually agree a percentage a little more favourable to the player.

Selling Players

Real Madrid is known for its good management of resources when buying or selling players, one of the closest examples is the agreement that has reached the Japanese Take Kubo, who may be signed by Liverpool, although this player is not in the squad of Real Madrid, retains 50% of his tab, so that of a possible payment of 60 million euros, Real Madrid would get 30 million, round numbers for the merengue set.

Source

Example of Management

Definitely, Real Madrid is a great example of management of a football club, breaking the record in terms of revenue, having a long-term strategy that so far places it as one of the most important clubs in the world of football.

Translated with DeepL.com (free version)

Posted Using InLeo Alpha