Hive Marketing: Sport Sponsorhip #6: What? Hive again on TV?

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Yesterday, Hive appeared again on TV!

You read correctly yesterday the match between Águas Santas versus Sporting it was broadcast on a public channel.

This time I was able to be in person present in the match and saw how good Hive logo is in the arena and in some many places.

In addition to the sign being shown in the arena as this match was broadcast on television, many more people across Portugal were able to see the name Hive on their screens.

The photos below were taken by me while watching the game on television.




In addition to the contractual sites we have with the club, they also placed us on an advertising board next to the field.

It is impossible for people watching the matches, whether in the arena or on television, not to see our logo.

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Clearly, we are starting to show our logo to many people that it would be difficult for us to reach.

The fact that we have our logo placed in so many places means that any photo taken in the pavilion will show our logo and people will end up sharing it, and thus we will begin to spread it even more.

Here are examples of this behavior:



Now we need to continue spreading the logo on social media through this sponsorship so that next season we can talk to the club and maybe do some campaigns at matches, for example, distributing flyers to spectators explaining Hive and how they can create their own accounts.

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Project: Handball European League
Sponsorship: @valueplan
Support: @theycallmedan, @smooth, @guiltyparties, @crimsonclad, and @blocktrades

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Hopefully such promotions or advertising will bring good things to Hive.

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First we need to branding our logo and our community. Then I will try todo some campaigns with The club to onboarding people

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Wow I did not know about this! I live pretty close to Águas Santas!

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Really? You live pretty close to Águas Santas?
That is very nice…

Well I am working in this project since March last year to be able to set this sponsorship with the club.

If you want, I can talk to the club and ask some invites for you to watch a match and see how the logos are in the arena.

Are you in the Hive Portugal telegram group?

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I'm not in that telegram group. Yeah it would be a nice gift for me and my girlfriend if you could set it up but no pressure.

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Ok now the matches will only start in January due to Christmas and New Year.

When matches start I will ask 2 invites for you

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I wonder if it's possible to make a functional qr code that looks like the hive logo. Would be great for engagement.

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